MailUp Group celebrates the fifth anniversary of the BEE drag-n-drop email editor by showcasing its latest version at SaaStock Dublin 2019

MailUp Group, exhibiting this week at SaaStock 2019 in Dublin (Ireland), is announcing the release of version 3 of BEE, its popular drag-n-drop email editor. BEE is available online at beefree.io and embedded in over 600 SaaS applications.

The software was rewritten from scratch to make it:

  • Faster to load, so businesses can deliver a better user experience to their customers
  • More flexible, allowing enhanced user control over UI elements, colors, and text
  • More extensible, with the introduction of a new developer platform for add-on’s and custom content

While many changes were made under the hood, virtually nothing changed over the hood, to prevent any disruption of the interface used and loved by over a million users around the world.

The release marks the fifth anniversary of the best-in-class email editor, launched as a side project in October 2014 and quickly grown to international success as an independent business unit within the Group. In Q3 2019, BEE recorded a 113% increase in gross sales over the same period of the previous year, thanks to a combined increase in both number of clients and revenue per client, the fastest growing business unit within MailUp Group.

BEE v3 will be officially presented by Massimo Arrigoni , in charge of the business unit, during the SaaStock conference in Dublin (saastock.com). BEE is a Gold Sponsor of the event, and can be found at booth G15. Massimo stated “ We are thrilled to introduce the next generation of our embeddable editor at SaaStock. SaaStock is a key event in the SaaS community, and BEE is becoming a standard for content creation in SaaS. So this is a perfect place for us to mark the beginning of a new era at BEE: this new version of our beloved drag-n-drop email builder paves the way for a lot of new innovation. BEE will expand beyond email, introduce new content creation tools, and open up the platform to developers, so they can build add-on’s and custom content for it. We are very excited for 2020 .

Nazzareno Gorni, CEO and founder of MailUp Group, stated ” Five years ago BEE was just a growth hacking experiment: by carefully listening to our users and focusing on product design we discovered a new, global market niche. I am grateful to Massimo who was able to intercept and develop this opportunity, growing it from scratch with a clear and successful product-led strategy. To consolidate this leadership, we are now investing both in Sales & Marketing, sponsoring many SaaS industry conferences, and in the growth of BEE’s product portfolio, with an ambitious development plan which we see productive in the first half of 2020.

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